As a distinctive eco-friendly enterprise group, the subsidiaries of Qia Ru Group Corporation (Qiaru Group) in People's Republic of China (PRC) are deeply rooted in the agarwood industry, specializing in the sale of high-quality agarwood products across six major product lines: jewelry and accessories, health foods and beverages, personal care and beauty, agarwood sleep aids, home and lifestyle products, and cultural and artisanal items. We prioritize quality and innovation through modern technology and the cultural heritage of agarwood agriculture. The core of our operations is driven by Guangzhou Qiaru Supply Chain Co., Ltd., which anchors our group's development through a vertically integrated supply chain that collaborates with specialized and trusted third-party suppliers and is supported by our subsidiaries in Huizhou, Xuzhou, Foshan, and Guangzhou. Our business strategy revolves around an asset-light approach that focuses on the sales of agarwood products rather than in-house production by outsourcing storage, packaging, and shipping to third-party service providers to enhance cost control, business agility, and capital efficiency. To accelerate market expansion, we partner with authorized dealers and distributors nationwide through sales agency agreements, allowing us to promote and distribute products across multiple regions without maintaining our own inventory while expanding our distribution network to enhance brand awareness, increase market share, and strengthen our competitive position in the agarwood market.
Agarwood Research Institute
Cultural and Tourism Center
Supply Chain Center
Cultural Brand Center
Qiaru Agarwood Living Gallery






























Enterprise Film:
Qiaru Group is an eco-focused enterprise rooted in the agarwood industry, dedicated to integrating traditional essence with modern innovation and guided by the philosophy of 'Qiaru Agarwood, Ancient Essence Meets Modern Elegance.' It aspires to preserve agarwood culture and establish itself as an 'Oriental Healthy Lifestyle and Aesthetic Brand,' focusing on six product lines: personal care and beauty, agarwood sleep aids, home and lifestyle products, jewelry and accessories, cultural and artisanal items, and health foods and beverages. Its core competitive advantage lies in a 'full-category ecosystem combined with cultural and technological integration,' developing its brand through both heritage and innovation. Qiaru preserves agarwood culture while adopting new approaches, collaborating with associations and research institutes, and integrating modern technology, economy, and culture. It positions itself as a global agarwood supply chain solutions provider, building a closed-loop model of 'products and scenario-based services' to meet evolving consumer needs. Looking ahead, it plans to strengthen ecological collaboration, deepen cultural and technological IP, target niche markets, leverage differentiated advantages, break industry homogeneity, and lead the next stage of agarwood sector development.