2023: Blueprint Laid, Strategy Launched
1. Establishment and Brand Positioning
- Qiaru Group's subsidiary in PRC, Guangzhou Qiaru Supply Chain Co., Ltd. was officially established on December 12, 2023, adopting
"natural, pure, technology driven, and quality focused" as its core brand philosophy. With a dedicated focus on the agarwood sector,
the company set its sights on becoming a global leader in the industry.
- Founder Jiang Fusheng introduced the guiding vision of "technology as the foundation, culture as the soul, and capital as the accelerator,"
setting a clear strategic direction for the Group centered on technological advancement and cultural heritage.
2. Supply Chain and Ecosystem Development
- Guangzhou Qiaru Supply Chain Co., Ltd. was established to oversee product operations and supply chain management for the Group.
- Plans were initiated to develop large scale agarwood planting bases in Huizhou, Guangdong and Jinggangshan, Jiangxi, and to collaborate
with enterprises and research institutes. This ecosystem layout supports the creation of a comprehensive industry chain and lays the groundwork
for future product innovation.
2024: Brand Elevation and Cultural Immersion
1. Expanding Product Portfolio
- Qiaru launched six key product lines including jewelry and accessories, health foods and beverages, personal care and beauty,
agarwood sleep aids, home and lifestyle products, and cultural and artisanal items. This comprehensive portfolio enables
Qiaru to meet consumers' diverse lifestyle needs.
- The "Five Elements Energy Series" jewelry combined natural gemstones with agarwood essence, introducing the industry's first
energy-inspired aromatic jewelry collection.
2. Business Strategy and Strategic Partnership
- Our business strategy revolves around an asset-light approach, designed to maximize flexibility, minimize operational costs, and
accelerate growth. By focusing on the sales of agarwood products rather than in-house production, we eliminate the need for
capital-intensive investments in production facilities and resources.
- Instead, we optimize our supply chain efficiency by outsourcing storage, packaging, and shipping services to third-party service
providers on a fee-based model. Working with multiple third-party warehouses along with a dedicated logistics provider allows us
to scale efficiently, respond rapidly to market demands, and keep operational costs low, while maintaining full control over inventory
flow and logistics operations.
3. Market Growth and Strategy
- To accelerate our market expansion, we are engaging authorized dealers and distributors nationwide through sales distributor agreements.
This approach allows us to efficiently promote and distribute our products across multiple regions without the need to maintain our own
inventory storage, further reinforcing our asset-light model.
- By broadening our distribution network, we aim to enhance brand visibility, drive market share, and strengthen our competitive position
in the agarwood market. This scalable model supports sustainable growth while upholding our commitment to preserving cultural heritage
and modern innovation.
4. Social Impact and Ecosystem Building
- The "Qiaru Agarwood Ecosystem + 10,000 Living Galleries + 100,000 Personal IP Matrix" initiative was launched to empower entrepreneurs and
bring agarwood culture closer to everyday life.
- The Group partnered with organizations such as the Foshan Dabu Chamber of Commerce to promote regional economic growth and cultural
preservation.
- On December 12, 2024, the Group celebrated its anniversary and launched the "2025 Year of Agarwood Culture," themed "Honoring Excellence,
Opening a New Chapter of Fragrance," to further popularize agarwood culture nationwide.
2025: Cultural Empowerment and Strengthening the Foundation
1. Agarwood Culture Launch Conference
- On March 22, 2025, the Group held the "Fragrant Living, Smart New Chapter" launch event in Guangzhou, introducing innovative products
such as garwood mats and hydrating face masks, and unveiling the implementation plan for the "2025 Year of Agarwood Culture."
- Founder Jiang Fusheng outlined the "Three-Dimensional Reconstruction" strategy:
i. Cultural Activation: Revitalize the essence of millennia-old incense traditions and promote widespread appreciation of agarwood culture.
ii. Technology Empowerment: Leverage technology to enhance the product ecosystem and expand business reach.
iii. Ecosystem Building: Establish a complete agarwood supply chain encompassing raw material reserves, product innovation, and full-cycle
production and sales.
2. Expanded Product Lines and Market Reach
- Qiaru Group partnered with the Zhongshan Ginseng Museum to explore the cultural depth of ginseng, broadening the brand's cultural scope
and industry horizons.
- Through a combination of offline Qiaru Agarwood Living Galleries and online cultural engagement initiatives, the Group provides agents with a
dual-channel "physical + digital" system to attract customers. This strategy expands consumer reach, broadens market coverage, and leverages
cultural branding to reduce acquisition costs while enhancing trust and repeat purchases.
3. Future Outlook and Industry Leadership
- Jiang Fusheng envisions a "revival of incense culture as a reinterpretation of civilization," advocating for a strategy where
culture forms the soul and technology serves as the wings to reshape the global agarwood industry ecosystem.
- The Group plans to implement the "Hundred Cities, Ten Thousand Stores" initiative along with global cultural year activities
to transform centuries-old incense traditions into a bridge for the world to understand Eastern wisdom, promoting the
inheritance and development of Chinese agarwood culture.
