As a distinctive eco-friendly enterprise group, the subsidiaries of Qia Ru Group Corporation (Qiaru Group) in People's Republic of China (PRC) are deeply rooted in the agarwood industry, specializing in the sale of high-quality agarwood products across six major product lines: jewelry and accessories, health foods and beverages, personal care and beauty, agarwood sleep aids, home and lifestyle products, and cultural and artisanal items. We prioritize quality and innovation through modern technology and the cultural heritage of agarwood agriculture. The core of our operations is driven by Guangzhou Qiaru Supply Chain Co., Ltd., which anchors our group's development through a vertically integrated supply chain that collaborates with specialized and trusted third-party suppliers and is supported by our subsidiaries in Huizhou, Xuzhou, Foshan, and Guangzhou. Our business strategy revolves around an asset-light approach that focuses on the sales of agarwood products rather than in-house production by outsourcing storage, packaging, and shipping to third-party service providers to enhance cost control, business agility, and capital efficiency. To accelerate market expansion, we partner with authorized dealers and distributors nationwide through sales agency agreements, allowing us to promote and distribute products across multiple regions without maintaining our own inventory while expanding our distribution network to enhance brand awareness, increase market share, and strengthen our competitive position in the agarwood market.
Agarwood Research Institute
Cultural and Tourism Center
Supply Chain Center
Cultural Brand Center
Qiaru Agarwood Living Gallery






























Enterprise film
Qiaru Group is an ecological enterprise focusing on the agarwood industry, integrating traditional essence with modern innovation. Since its establishment, it has adhered to the brand philosophy 'Qiaru Agarwood, Ancient Charm in Modern Chapters' and strives to build an 'Oriental healthy lifestyle aesthetics brand' with six core product series (personal care & cosmetics, agarwood sleep enhancement, home living, jewelry & accessories, cultural crafts, healthy food & beverages). Its core competitiveness lies in 'full-category ecology + culture & technology integration'. Focused on inheritance and innovation, it inherits agarwood culture with new approaches and integrates with modern elements to build a 'product-scenario-service' loop. The future goal is to strengthen ecological synergy, deepen cultural-tech IP, and become a leader in the agarwood industry by breaking homogenization.