ABOUT US Qia Ru Group Corporation

As a distinctive eco-friendly enterprise group, the subsidiaries of Qia Ru Group Corporation (Qiaru Group) in People's Republic of China (PRC) are deeply rooted in the agarwood industry, specializing in the sale of high-quality agarwood products across six major product lines: jewelry and accessories, health foods and beverages, personal care and beauty, agarwood sleep aids, home and lifestyle products, and cultural and artisanal items. We prioritize quality and innovation through modern technology and the cultural heritage of agarwood agriculture. The core of our operations is driven by Guangzhou Qiaru Supply Chain Co., Ltd., which anchors our group's development through a vertically integrated supply chain that collaborates with specialized and trusted third-party suppliers and is supported by our subsidiaries in Huizhou, Xuzhou, Foshan, and Guangzhou. Our business strategy revolves around an asset-light approach that focuses on the sales of agarwood products rather than in-house production by outsourcing storage, packaging, and shipping to third-party service providers to enhance cost control, business agility, and capital efficiency. To accelerate market expansion, we partner with authorized dealers and distributors nationwide through sales agency agreements, allowing us to promote and distribute products across multiple regions without maintaining our own inventory while expanding our distribution network to enhance brand awareness, increase market share, and strengthen our competitive position in the agarwood market.


Qiaru Supply chain business
Let agarwood bring people a healthy life and wealth dreams
Agarwood Research Institute
The Qiaru Agarwood Research Institute serves as the group's strategic talent development hub, building a dual-driven "education + industry" empowerment framework. Through tailored leadership development programs, a digital learning platform, and industry-integrated training centers, the Institute cultivates well-rounded management talent and sector-specific professionals in a systematic manner. Beyond acting as an intellectual engine for the group's strategic transformation, it also delivers agarwood culture programs and traditional Chinese wisdom–based management courses to empower partners across the industry value chain, creating a collaborative platform where industry and capital work together to generate greater value.
Cultural and Tourism Center
The Cultural Tourism Business Center focuses on developing and operating projects within the cultural tourism sector, with an emphasis on deeply integrating culture into travel experiences. Its mission is to create distinctive cultural tourism programs that offer participants enriching and diverse journeys, while actively advancing the preservation and innovative expression of cultural heritage.
Supply Chain Center
Qiaru operates under a highly integrated supply chain model that ensures product quality and consistency throughout the entire lifecycle, from sourcing to market delivery. By partnering with specialized third-party suppliers experienced in agarwood cultivation, processing, and production, Qiaru focuses its resources on the sales and marketing of agarwood products to distributors and end consumers without taking on the burden of resource-intensive operational functions. Within this framework, each subsidiary plays a critical role in supporting the overall supply chain.
Cultural Brand Center
The Cultural and Brand Center serves as the core platform for the group's cultural development and brand management. It is responsible for shaping and communicating the group's culture, building a strong brand identity, and enhancing overall brand value. Its long-term objective is to establish a distinctive corporate culture and brand image that strengthens internal cohesion, elevates the group's reputation and public recognition, and provides solid support for the group's sustainable growth.
Qiaru Agarwood Living Gallery
The Qiaru Agarwood Living Gallery serves as a showcase, service hub, and immersive experience center. Consumers enter a thoughtfully designed environment where they can explore a curated collection of premium agarwood products crafted to suit diverse lifestyle preferences. Knowledgeable staff provide personalized consultations and product recommendations to help consumers identify the offerings that best meet their needs. The Gallery also features dedicated experience zones where consumers can enjoy the distinctive qualities of agarwood in a calm and inviting setting. In addition to presenting and offering a wide range of agarwood products, the Gallery regularly hosts cultural salons, product appreciation sessions, and other experiential activities that deepen consumer engagement and foster long-term brand loyalty.
Products
Let agarwood bring people a healthy life and wealth dreams
Our advantage
Agarwood Industry Headquarters Economic Base
Efficient Logistics System
Qiaru operates an integrated logistics network covering warehousing, distribution, and transportation, enabling fast responses to market needs and ensuring smooth product flow from procurement to delivery. Warehouses are strategically positioned in key sourcing areas such as Shenzhen, Guangzhou Panyu, and Huizhou, supporting efficient inventory transfers between Xuzhou Qiaru, Guangzhou Qiaru, and Huizhou Qiaru. This setup minimizes transit time and cost while ensuring timely deliveries to distributors and individual customers. In total, our logistics system consists of six warehouses across Shenzhen, Guangzhou, and Huizhou, forming a connected infrastructure that strengthens reliability and service efficiency across all markets.
Strategic Relationships in Product Sourcing
Qiaru strengthens its competitiveness through strategic supplier relationships that expand and elevate its product offerings. In agarwood jewelry, Qiaru collaborates with experienced designers and R&D teams to develop the “Qiaru Agarwood Jewelry” series, combining the natural elegance of agarwood with modern craftsmanship. To meet the growing demand for sleep wellness, Qiaru partners with a specialized supplier with nearly twenty years of expertise in sleep product innovation, enabling the creation of the “Agarwood Sleep Aid” series. These partnerships allow Qiaru to deliver differentiated, high-quality products while continuously addressing evolving consumer needs.
Highly Vertically Integrated Supply Chain
Qiaru operates a highly integrated supply chain that ensures quality and consistency from sourcing to market. Through partnerships with expert third-party suppliers in agarwood cultivation and processing, we focus on product development, sales, and marketing without heavy operational burdens. Within this structure, Huizhou Qiaru manages procurement, product development, and intellectual property; Foshan Life Energy leads marketing and customer service; Guangzhou Qiaru and Xuzhou Qiaru execute sales strategies; and Foshan Qiaru strengthens brand presence through the “Qiaru Agarwood Living Gallery.” This coordinated model enhances agility, product reliability, and overall customer experience across the value chain.
Professional Sales Network
Qiaru has gradually established a comprehensive sales network across key cities and regions nationwide, consisting of its Qiaru Agarwood Living Gallery flagship store and authorized dealer and distributor outlets through sales agency agreements. The flagship store is located in Foshan, with agency stores in Zhuhai, Dongguan, Zhongshan, Enping, Zhaoqing, Jiangmen, Kaiping, Yunfu, Guangzhou, Guiyang, Liuzhou, and Nanning. This strategically positioned network enables Qiaru to closely track market demand and trends, optimize resource allocation, and gain deeper insights into consumer preferences, ensuring efficient market coverage and enhanced engagement with its customers.
R&D strength
The agarwood industry carries a long and profound traditional Chinese fragrance culture, and is also a promising emerging industry with strong market space and high commercial value

Enterprise film

Qiaru Group is an ecological enterprise focusing on the agarwood industry, integrating traditional essence with modern innovation. Since its establishment, it has adhered to the brand philosophy 'Qiaru Agarwood, Ancient Charm in Modern Chapters' and strives to build an 'Oriental healthy lifestyle aesthetics brand' with six core product series (personal care & cosmetics, agarwood sleep enhancement, home living, jewelry & accessories, cultural crafts, healthy food & beverages). Its core competitiveness lies in 'full-category ecology + culture & technology integration'. Focused on inheritance and innovation, it inherits agarwood culture with new approaches and integrates with modern elements to build a 'product-scenario-service' loop. The future goal is to strengthen ecological synergy, deepen cultural-tech IP, and become a leader in the agarwood industry by breaking homogenization.

News
The previous market changes of agarwood have always attracted attention